The red carpet is the ideal place for brands to get their names out there, however, this no longer happens at the expense or detriment of the environment – or at least, this is the change we are beginning to see.

And with Halle Berry teaming up with Sweaty Betty to create something unique and stylish whilst also using sustainable and ethical materials for its packaging, it would seem that sustainability is taking over Hollywood...

Robert Lockyer, founder and Chief Client Officer of luxury packaging provider Delta Global shares his thoughts on sustainability in Hollywood.

The Met Gala may have been and gone, but this got us thinking... is sustainability really taking over Hollywood?

It isn’t something that will happen overnight, but this shift is most definitely beginning to happen.

In previous years, red carpet events have been an occasion in which A-listers and celebrities battled it out for ‘best dressed’, with tailor-made gowns and suits that were only ever made to be worn once.

But now, as we live in a more eco-conscious world, the more recent red-carpet looks have been made up of outfits that are vintage, preloved and upcycled – who'd have thought it?

Of course, Kim Kardashian wore the iconic and original, vintage Marilyn Monroe dress from the 60s. The talking point of this, should, however, be the fact that even the Kardashians are on board with sustainable fashion trends.

It wasn’t just celebrities that promoted a circular fashion economy, but the world’s biggest luxury brands, too.

Chloé created outfits that were made from existing stock, whilst Gucci, similarly, partly and entirely upcycled gowns for the likes of Billie Eilish.

Even Louis Vuitton became a part of the eco-fashion revolution at this year’s Met Gala as the brand dressed an army of stars in both archival and pre-worn looks – all of which were altered with a nod to this year’s theme of 'Gilded Glamour’.

It’s never been more important for both brands and celebrities to demonstrate that red carpet creations can and should be made to last.
There is no longer a need for pieces to be worn just once – we've come a long way since then, and this is just the beginning...
https://deltaglobal.co/

 

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