The European Container Glass industry welcomes the European Parliament’s Environment (ENVI) Committee vote amending the Packaging and Packaging Waste Regulation (PPWR) to promote full packaging circularity. But industry remains deeply concerned that Intellectual Property Rights for packaging are not protected. The risk is that packaged products will start to look the same. Creative designs and iconic shapes will gradually disappear, and commercial value will be squandered because brands can no longer stand out from each other on the shelves.