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Bottled water is one of the world’s most popular beverages, and its industry is making the most of it. Since the millennium, the world has advanced significantly towards the goal of safe water for all. In 2020, 74 per cent of humanity had access to safe water. This is 10 per cent more than two decades ago. But that still leaves two billion people without access to safe drinking water.

World trade hit a record $32 trillion in 2022, but growth turned negative in the last half of the year. Environmentally friendly products defied the trend.
Global trade was worth a record $32 trillion in 2022, but amid deteriorating economic conditions and rising uncertainties, growth turned negative in the last half of the year and is set to stagnate in the first half of 2023.

The packaging sector is growing, with a forecasted annual growth rate of 1.7% until 2027. New regulations are also driving rapid change and innovation. On 9 and 10 March, close to 120 people from 18 countries joined the event Shaping the Future with Packaging to discuss why innovation is needed, and how companies along the supply chain are playing their part.

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