UPM Raflatac is the first company in the world to invest in Ocean Bound Plastic (OBP) as a label raw material for its new Ocean Action labels. The use of Ocean Bound Plastic for the Ocean Action labels is based on a mass balance approach. Ocean Bound Plastic is plastic waste from areas up to 50 km inland from waterways and thus defined by the OBPCert certification programme as "potential waste that may enter the sea". This new innovative label material is made possible through close collaboration with several partners along the product's value chain.