When the products we buy claim to be ‘100 percent recycled’, ‘eco-friendly’, ‘sustainable’, ‘recyclable’ or ‘zero-waste’, how do we know we’re getting the full story? Taya Groups, creator of PVC-free banner material range KAVALAN, has launched the KAVALAN PVC-Free Pledge for the Planet, a video highlighting the prevalence of greenwashing and how the Life Cycle Analysis (LCA) process can help substantiate these claims.

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