Hannover Fairs International GmbH (HFI), a subsidiary of Deutsche Messe AG, is set to launch a new hydrogen trade show under the name HYPE, the Hydrogen Power Expo, in Rimini from March 5 to 7, 2025, in collaboration with Italian Exhibition Group (IEG). The event will take place as part of the KEY Energy trade fair, enhancing Italy's role in the hydrogen market.