The brand new Love Paper event gained attention from around the world bringing the print, paper and paper-based packaging industries together to raise awareness of the advantages of paper among businesses and consumers.

The inaugural Love Paper Week was hailed as a resounding success after a large number of companies and organisations around the world got involved to spread the message that paper is a highly sustainable, effective and attractive medium.
Taking place between 3-7 February 2025, the event was a five-day campaign of raising awareness of the environmental benefits of paper and paper-based packaging. Using a combination of social media messages, graphics and videos, email footers, virtual backgrounds and Love Paper Week branding, it aimed to increase the knowledge of paper, as well as the paper, print and packaging industries, among consumers, clients and colleagues on a national and international scale.
“The aim of the initiative is to inform a wide range of people about why paper is such a sustainable, effective and attractive medium,” explained Josh Birch, Campaign Manager for Two Sides UK.
Global Support
The activity for Love Paper Week comprised a series of social media posts, each giving a different fact on paper that highlighted its important role in sustainability. The posts covered topics ranging from packaging and education to forest growth and the environmental impact of paper compared to online media.
Along with thousands of views of the social media posts, stories on the initiative were also published in publications such as PrintWeek and Packaging News, while a number of companies and industry organisations lent their support by highlighting the campaign on their websites, including the Professional Publishers Association, Denmaur, Fedrigoni and Reach Printing Services, who posted: “As part of Love Paper week, we asked the Reach Printing team: ‘Why do you love print?’. Michael Brown, Commercial Director, said ‘I love paper because it’s a sustainable choice, whether it be your local newspaper printed with responsibly sourced newsprint or the paper packaging a delivery arrives in. Paper can be recycled and used again which is kinder to the environment.”
Further afield, messages of support also came from the Federation of European Producers of Envelopes and Light Packaging (FEPE) and LEIPA Group. Love Paper Week also ran internationally in North and South America, with each region having their own landing pages.
FEPE posted: “We are proud to support the Love Paper Campaign, promoting the attractiveness and sustainability of print, paper and paper packaging. This dedicated week is an opportunity for the industry to come together and champion paper and sustainability.”
An Annual Event
The first Love Paper Week is just the beginning of an annual event that will gradually increase in activity and engagement, informing and educating more and more people about paper and its sustainable advantages.
“We are delighted at the response to the first Love Paper Week,” said Birch. “The goal is to grow the event year on year to be a truly recognised week amongst the industry, businesses and consumers. We want to mobilise everyone in the world of paper, from direct mail and print publishers to sack paper and corrugated card, to celebrate Love Paper Week every year.”

www.lovepaper.org

Tweet