Coca-Cola’s innovative new paper bottle for plant-based beverage AdeZ will attract the 43% of global consumers that stated how ethical or environmentally friendly a product is influences their product purchasing decisions, according to a survey by GlobalData*. The move will encourage other companies to launch plastic packaging alternatives, and, in the long-term, consumers should expect to see paper-based bottles appearing for other liquid products in the hospitality, restaurant and café (HoReCa) segment and in other retail stores, ranging from beers to soft drinks, juices and ready-to-drink (RTD) items.