Aluminium is an infinitely recyclable material, with over 75% of all the aluminium ever produced still in use today. And yet craft brewers often feel they have no choice but to contaminate aluminium beverage cans with plastic labels or shrink sleeves. Here, Rob Day, CEO at Tonejet looks at beverage can decoration, the damage caused by the use of plastic labels and sleeves on cans and why alternative digital technologies are the sustainable solution.