Huhtamaki and Stora Enso have joined forces to launch a new paper cup recycling initiative, The Cup Collective. The programme, which is the first of its kind in Europe, aims to recycle and capture the value of used paper cups on an industrial scale. Initially the programme will be implemented across the Benelux. With the aim of setting new standards for paper cup collection and recycling in Europe, The Cup Collective has issued an open invitation for partners from across the supply chain to get involved in working towards a systemic European solution.

The European Union Innovation Fund has selected Project Air, a unique production facility for sustainable methanol in Stenungsund, Sweden, as one of 17 large-scale green tech projects to be granted more than EUR 1.8 billion. Project Air, which is a collaboration between Perstorp, Fortum and Uniper, has applied for EUR 97 million and the total investment is expected to amount to more than EUR 230 million.

As brands and converters seek solutions to increase the circularity of plastic packaging, Avery Dennison Label and Packaging Materials has removed a key obstacle to plastic recycling with the introduction of next generation AD CleanFlake™ technology.

Leading hygiene and health company Essity has collaborated with Mondi and Dow to improve the carbon footprint of its global feminine care packaging
Mondi’s new mono-material for feminine care range is designed for recycling
New packaging uses renewable material and a by-product from paper making as well as post-consumer recycled content supporting Essity’s sustainability targets.

- Dow and Mura Technology will increase advanced recycling capacity in the US and Europe by 600 kilotonnes by 2030.

- The expansion builds on Mura's first facility in Teesside, England, which will be fully operational in 2023.
- By combining advanced (chemical) recycling as a complementary technology to mechanical recycling, Dow is making significant progress towards its sustainability, climate and waste reduction goals.
- As the largest purchaser of Mura's circular raw materials, Dow will be able to supply sustainable products to major brand owners worldwide and reduce the amount of plastic waste.
- Dow is providing Mura Technology with significant financial resources to implement multi-year plastics recycling projects.

- Valoregen is building the largest hybrid recycling plant in Damazan, France, with a processing capacity of up to 70 kilotonnes of plastic waste per year.
- Dow will be the main customer for post-consumer recyclates (PCR) from Valoregen's new facility.
- In the future, the site will combine advanced and mechanical recycling facilities in one ecosystem.

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