Smart

 
 
 
 

The smart home market in Europe accounted for almost 23 million units in the first quarter of 2021 — growth of 25.6% over the same quarter last year, according to International Data Corporation (IDC).

"The growth in smart home products was visible in all categories," said Antonio Arantes, senior research analyst for smart home devices in Western Europe. "After an almost flat 2020, video entertainment products — smart TVs and digital media adapters — were one of the main contributors to the growth."

"The Central and Eastern Europe [CEE] market recorded double-digit growth of 25.6% and replicated the same behavior of the whole region, where smart TVs played a major role," said Jan Prenosil, senior research analyst for smart home devices in CEE. "Small appliances posted the most growth in the first quarter of 2021, as smart vacuum cleaners expand and there are more affordable devices on the market. The functionalities and performance of these devices continue to improve, so we expect great interest from customers in the future."

The smart home market is expected to continue its growth trajectory, reaching more than 207 million units in Europe in 2025 — a compound annual growth rate (CAGR) of 13.961% in 2020–2025.

Category Highlights

Video entertainment reached more than 10.7 million units shipped to Europe, with a market share of 46.6% and growth of 24.9%. Smart TVs accounted for 79.4% of the category, while digital media adapters had a 20.4% category share.

Smart speakers grew 19.1%, which is equal to the biggest growth in this category between 2020 and 2021. Amazon is still the number 1, followed by Google.

Home monitoring/security, lighting, and thermostats accounted for 6.1 million units and 26.7% growth year over year in the three categories combined.

Europe Top 5 Smart Home Vendor Shipments, Market Share, and YoY Growth, 1Q21
(Shipments in Thousands)

Vendor

1Q21 Shipment Volume

1Q21 Market
Share

1Q20 Shipment Volume

1Q20 Market Share

Year-Over-Year Change

1. Samsung

2,856

12.4%

2,407

13.1%

18.6%

2. Amazon.com

2,675

11.6%

2,088

11.4%

28.1%

3. Google

2,665

11.6%

2,027

11.1%

31.4%

4. LG Electronics

2,066

9.0%

1,979

10.8%

4.4%

5. Sony

1,030

4.5%

1,031

5.6%

-0.1%

Others

11,707

50.9%

8,780

48.0%

33.3%

Total

22,999

100%

18,312

100%

25.6%

Source:IDC Worldwide Quarterly Smart Home Device Tracker, June 2021

Europe Smart Home Devices Forecast by Category, 2021–2025(Shipments in Thousands)

ProductCategory

2021 Shipments*

2021 Share*

2025 Shipments**

2025 Share**

CAGR
2021–2025

Video entertainment

57,406

46.6%

75,734

36.5%

7.17%

Smart speaker

30,864

25.1%

50,479

24.4%

13.09%

Lighting

9,923

8.1%

36,958

17.8%

38.92%

Home monitoring/security

14,617

11.9%

24,666

11.9%

13.98%

Thermostat

3,794

3.1%

6,751

3.3%

15.50%

Others

6,532

5.2%

12,716

6.1%

18.12%

Total

123,136

100%

207,304

100%

13.91%

Source:IDC Worldwide Quarterly Smart Home Device Tracker, June 2021

*1 quarter of historical data + 3 quarters of forecast data
**Forecast data

 
   

www.idc.com

 

Meet Our Sponsors

Latest Sponsor News

Articles Most Read

Latest News

Statistics

Articles View Hits
141466

Who's Online

We have 16 guests and no members online